3 Innovative Ways to Market Your Freelance Services
There are two types of people in the world, one who like conforming to a group and group dynamics, then there are lone wolves, which feel satisfied doing their own thing. Freelancing is the best option for people who like working alone. It is a lenient mode of doing business with others, where you pick your customers not the other way around.
Only go into freelancing if you are confident in yourself and believe that your services can help make people’s lives better. The increasing use of technology has made marketing for a start-up business easy. However, first, you need to get recognized by others, and the only way to gain recognition is to promote yourself shamelessly. Freelancers struggle a lot in marketing their services, therefore, to make the task easier we have compiled for you the three most productive and creative ways to market yourself as a freelancer.
- Make a profile on a freelancing site:
To build your clientele, you must create an account on a renowned freelancing site. Most freelancing sites are free to join such as Upwork and Fiverr, but there are sites may which require an annual subscription fee like Freelancer. Use your better judgment and pick whichever you find suitable.
When you are making an account, be careful about the portfolio. Don’t make the mistake of including every project you have worked on in the past, instead include only your potential work. The portfolio shapes your image in the client’s mind. Get references from prominent client’s you have previously worked with; references provide insight on your job ethic. Use market penetration to promote yourself.
- Digital marketing is the way to go:
Nowadays the world is at our fingertips, with just one tap we get news from the other end of the globe in milliseconds. However, the downside, of the widespread technological use in the freelance market, is that now the competition is bigger than ever. Thousands of other freelancers offer the same services as you do. Therefore, to become a successful freelancer you must differentiate yourself from others, and digital marketing is the way to do so.
You cannot depend on just freelance sites to bring business; you have to go and venture out for clients too. Banner images ads are billboards of the 21st century. They are readily available through ad networking websites such as www.advertiseworld.com. Get yourself registered on this side because it is cost effective and you won’t have to put in much effort. Plus, their ads bring a whole lot of traffic and clients.
- Harness the power of word-of-mouth:
Word-of-mouth and honest reviews can make or break your value in the market, depending on whether they are positive or negative. Whenever you do a project for someone ask them if they liked working with you, then they should share this experience with others as well, verbally and in social media posts. Because today the use of social media is vast than ever, and internet is the best word-of-mouth there is.
Moreover, you should market your brand on social media sites, such as Instagram, Pinterest, Facebook, and LinkedIn. Ask your friends to promote you. If you know anyone with a large following on any site, collaborate with them. Initially, you might have to do some work for a lower cost, but never do anything for free. If you start doing free favors for your friends, then you will be wasting your talent and time.
In addition to everything mentioned above, one must give value to their customers if they want their business to succeed. If your client feels a kinship with you, then they will always pick you over your other freelancers. Most of all, your attitude towards others and work ethic may turn a one-time consumer into your permanent client.