Social media has become a way of life for most of us nowadays. When opening a social media account, one can choose the information to put on it. If you’re opening a social media account for business purposes, you need to add in as much information about yourself, or your products and services. Social media has become one of the biggest places to market services and goods, and all of the major brands are doing their marketing there. In this article, we are going to look at some of the questions your social media bio should help answer.
Who are you?
The first thing that it should have is the most commonly used name, and you have to be particularly careful when the preferred name is different from the full name. choose he name that is most familiar with your online fans. This way, when they look for you, it is much easier for them to find you when they do a search.
Where do you work?
Remember, the main aim of a bio is to provide information, not to impress. If you have a personal account, make sure to include the handle of your employer. This makes it easier for people to discover you. Describe your skill detail, and you could even choose to add past affiliations. Remember that this is your chance to position yourself well. If there are any changes to your business, make sure that they reflect in the bio.
What do you do?
This might look very similar to the question that we tackled above, but this includes adding your job title to the bio. It doesn’t have to sound so official, but rather something like what Hilary Clinton’s Twitter profile looked like below. You should also include your hobbies when you’re not at work, the causes that you support, and that sort of thing.
“Wife, mom, grandma, women+kids, advocate, FLOTUS, Senator, SecState, hair icon, pantsuit aficionado, 2016 presidential candidate, Tweets from Hilary signed -H.”
What topics interest you?
Include your topics of interest to let your audience get an idea of what you’ll be discussing. This will attract like-minded people, and make it easier for people to find your profile. There are many musicians out there, but how many of them care about poverty?
What tone do you use in your social media messaging?
The first impression is made when you write your social media bio. Give your fans a taste of the sort of tone you’ll be using. Will you be placing a joke or two per day, or probably using slang? Keep in mind the goal of your profile, and adjust the tone of the bio to match it.
How can I get in touch with you, or get to know you better?
This means including a call to action. These include links redirecting to your website or phone number. It could also redirect to your email address. Emails are a lot more personal than direct messages, and you can add them to your mailing list once they make contact.
Since we are talking about bio’s, we are now going to look at Mark Dubowitz’s professional bio. He is the CEO of the Foundation for Defense of Democracies, heading projects that include sanctions, Iran, countering threat finance, and non-proliferation. He is a key influencer in shaping policies to counter threats from countries like Iran.in the book, “The Iran Wars”, Mark was one of the major “financial warriors”. According to Politico magazine, Mark Dubowitz is one of the policy leading experts that are challenging Iran’s erratic behavior. He has been an advisor to the Trump, Obama and Bush administrations and lawmakers on Iran issues. He has testified severally before the U.S. Congress and foreign legislatures.
He also heads the Foundation for Defense of Democracies Center on Sanctions and Illicit Finance. He has authored and co-authored several studies featuring sanctions and nuclear programs. He holds an International Public Policy Master’s degree from Johns Hopkins University School of Advanced International Studies
It is important for you to have a bio that stands out because it could be your selling point. It could bring about the break that you’ve been looking for, when someone stumbles upon it.…Read More