Ways of Using Social Media to Promote Your Auto Business
In the recent age, digital marketing is mandatory for any business to grow. Gone are the days where people used traditional methods to market their business. Now, many people are on social media and they use it to get whatever kind of service they are looking for. Companies with the right social media strategies have exponential success in their dealings and are highly successful. Good thing with social media is it works well for businesses across different industries and is still able to drive sales up. Some of the social media strategies that car dealership companies can employ for success include:
Have the right Facebook strategy
Almost everyone is on Facebook and you are likely to 80% of your potential consumers on Facebook. In this case you can use Facebook ads to reach out to people interested in cars. You can narrow it to the right niche by adding the geographical areas, gender, consumer interests and type of car among many more. Apart from ads, you can have a Facebook page that is engaging to engage with your potential customers.
Use twitter to drive sales market share
Even though twitter is not as popular as Facebook, it still remains a popular choice among auto consumers. It provides a platform that you can have real-time engagement with your clients and get to know about the latest trends in the market for you stay up to trend. According to a research done in 2013, there are about 327,000 auto related tweets sent daily. You should however use the right keywords and hash tags to attract the right people.
Millennial are well known for instagram and thus it is a good platform to get to engage with them. It is a place where you will share the story of your brand with insightful pictures to make your brand attractive and get more followers.
More people love videos than may be estimated. YouTube is a great place for sharing a well-made video about your brand. If the video is well made and interesting it may be able to attract the right audience. You can also use YouTube ads to attract more audience.
Even though Pinterest is well known for creative, an auto dealership can integrate Pinterest in its strategy to drive up sales. It is a great way to appeal female auto dealers.
There are many other social media strategies that can be used; it all depends with your target audience. Story telling should not be left behind, people love good stories and they will by your story, make sure that you have the right one. In all your social media pages and accounts, make sure that you engage your followers with an interesting story. It is a great way to interact and build a relationship with your potential customers. Even though you can do social media marketing for free, using ads goes a long way in helping you drive up sales. If you have a company dealing with Volvo service Perth, then you know the right path to take to drive up sales.