What Wedding Photographers Should Remember Bout Social Media Marketing
Everyone always think that photography is this easy and fun job. Well, it is because with wedding photography, for example, you get to enjoy a lot of fun parties and celebrations and you get to witness one of the most special occasions in most people’s lives up close and personal. But you hardly ever hear about the hitches of wedding photography. You don’t hear about how some guests just treat the photographer horridly because they don’t like photos. You don’t hear about all of the endless hours of editing work to get the images to look right. You don’t hear about data and storage hassles when dealing with lots of client’s work and you certainly don’t hear about the social media hitches that so many photographers struggle with and believe me, there are more hitches than you might think.
You can’t just share any image you take
The biggest most difficult to overcome obstacle of social media marketing to wedding photographers is not being allowed to share some of your own work. Yes, you stood there for hours to capture brilliant shots. You took the time to edit those photos but you are still not allowed to share any photographs of your clients on your social media site to promote your work unless they give permission. These wedding photography contract tips will help you overcome this big obstacle so you won’t end up enraging any of your clients and so you can promote your work successfully.
People can and will steal your ideas and work
When you are sharing on your own page you have to be careful. Other photographers will steal your ideas and Pinterest lovers will pin anything they like to their board. While you cannot really do anything about people stealing your photography ideas, you can still prevent them from stealing your actual work by watermarking all of your work before sharing online. This keeps your customers safe from exploitation and will keep your own company safe from theft.
Likes aren’t always everything
Most photographers share images in a hope to get as many likes to these images as possible. Yes, likes are important because they boost popularity and promote certain content but likes aren’t everything. Views are also incredibly important because that means that people saw your photograph even though they did not feel necessary to hit the like button. They still saw your product or service, they still took note of your services and they might still be interested in your work.
Be wary when sharing your work
A great way to boost interest in your social media pages is by sharing your work in other groups and on other pages. This can be good or bad depending on the circumstances. First of all you need permission from those in your photographs to share these images on other sites. They might be ok with you sharing the content on your site but sharing in another group is a whole different story. Secondly you need to ask permission from the group to share your work because a lot of groups will ban you if you share without permission or if they get the impression that you are misusing the group.